Generate awareness, credibility, and early adoption for Agrivanna’s AI livestock management and virtual fencing platform among beef and dairy farmers in Western Canada.
“Smart livestock, simplified.”
Agrivanna reduces fencing and labor costs, improves animal health, and automates compliance—all through one AI-powered platform.
Affordable, data-driven, and locally supported alternative to global AgTech systems.
Focus on cost savings, animal welfare, and ease of use.
| Channel | Purpose |
|---|---|
| Trade Shows & Conferences | Direct farmer engagement (Alberta Beef Conference, Agribition). |
| Digital Marketing | LinkedIn, Facebook, and YouTube ads targeting rural communities. |
| Partnership Marketing | Collaborate with veterinary clinics and feed suppliers. |
| Content Marketing | Publish case studies and farm success stories. |
| Academic & AgTech Networks | Leverage partnerships with Olds College and Alberta Innovates. |
Phase 1 (Q1–Q2 2026): Awareness & pilot storytelling.
Phase 2 (Q3–Q4 2026): Conversion—demo offers, early-bird pricing.